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The You Brand Experience
Brand Development
Engaging the Media
Living the Brand
  
   
 
Brand Development
   
  Who’s it for?
Anyone who wants to develop as a rounded communicator, able to engage and interact confidently with people using all the memorable colour of the unique individual that is You.

And anyone who needs to establish a really solid foundation to get maximum value
from other personal development courses.

Why do it?
To appear natural and real, it’s not enough just to be yourself. You have to
perform yourself – not some artificial role, but the reality of you.

This process helps to align how you see yourself with the way others see you, giving you control and confidence in the impact you make.

It will allow you to communicate in a way that does justice to your technical
expertise (and who you are), thus enhancing your effectiveness in your private,
public and professional life.

What’s in it?
The programme comprises four key frameworks…

One: The Perception of You
• How to avoid getting lost in translation
• Introduction to the theory and practice of Performagenics

Two: Taking You Anywhere
• Keeping it real – wherever you are

Three: You in Interactions
• The physics and psychology of interactions: transact with yourself, the space and the      people you're talking to.  Discover how to really engage one person or 500.

Four: Strategising You
• You are the message. Make real connection with your ‘content’ … and your audience

Previous You brand experience required
None

How and how long?
Each framework lasts around a day. They work best if there’s a gap of about 10 days between each.

The programme can be used in its own right, or integrated (either in whole or part)
with a wide range of functional applications (presentations, pitches etc.).

It is delivered on an individual or small group basis, ideally at Canalot Studios
or else at the client’s premises.